Eric Gills opinionated manifesto on typography argues that a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. n n Written with clarity, humility and a touch of humour . . . timeless and absorbing Paul Rand, The New York Times n n His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill Guardian n n How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever. n