Electronic Marketing. Theory and Practice for the Twenty-First Century, Paperback - Martin Evans

Detalii:

Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Preț:

360.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Pearson Education Limited