Dont try to be interesting. Thats a fools errand. Do interesting instead. Make the world light up by paying proper attention. In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you: Notice more - practise paying attention and everything gets more interesting Collect more - gather together what youve noticed, new ideas pop out Share more - get good at sharing it all and more magic arrives Youll turn the things you notice into a compost of creativity - slow hunches, spark files, scrapbooks and moodboards. Its where unexpected elements collide to form new ideas. Then youll share those ideas. And youll learn something about yourself - your passions and interests. Your life and work will become more creative, fulfilling and fun. Interesting isnt a personality, its a decision. Dont hunt for diamonds. Get fascinated by pebbles.