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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.Publisher: Taylor & Francis LtdAuthor(s): Marshall SponderIllustration(s): 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2 Halftones, color; 1 Halftones, black and white; 7 Illustrations, color; 51 Illustrations, black and whiteNumber of pages: 308Collection: Mastering Business AnalyticsPublication date: 2024Dimensions: 251 x 179 x 20Cover type: Paperback
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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd