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In the years since publishing the first edition, emotional design has gone from innovative to essential in designers toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience. Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business. WHATS NEW IN THE SECOND EDITION? Learn from updated case studies that push beyond where the web was in 2011 and reflect more of todays concerns such as privacy, representation, and safety. Youll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarrons fresh insight into the business value-and impact-of emotional design. In the years since publishing the first edition, emotional design has gone from innovative to essential in designers toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience. Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern business. WHATS NEW IN THE SECOND EDITION? Learn from updated case studies that push beyond where the web was in 2011 and reflect more of todays concerns such as privacy, representation, and safety. Youll also engage more deeply with your users when you apply takeaways from the new chapter on empathy and inclusion. Finally, make the case for working more thoughtfully in your own company with Aarrons fresh insight into the business value-and impact-of emotional design.
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Vânzător: Libris.ro
Brand: Aarron Walter
