Customer Relationship Management. Concepts, Applications and Technologies, 5 ed, Paperback - Stan (Cranfield University, UK) Maklan

Detalii:

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Publisher: Taylor & Francis LtdAuthor(s): Stan (Cranfield University, UK) MaklanIllustration(s): 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations, colorNumber of pages: 346Publication date: 2024Dimensions: 246 x 189 x 21Cover type: Paperback

Preț:

483.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd