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Creating the Viewer. Market Research and the Evolving Media Ecosystem, Paperback - Justin Wyatt

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Detalii:

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.Publisher: University of Texas PressAuthor(s): Justin WyattIllustration(s): 17 b&w photosNumber of pages: 328Publication date: 2024Dimensions: 152 x 229 x 26Cover type: Paperback / softback

Preț:

201.99 ^RON

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Vânzător: Elefant.ro
Brand: University Of Texas Press

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