Country-of-Origin Effect in International Business. Strategic and Consumer Perspectives, Hardback - ***

Detalii:

This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.Publisher: Taylor & Francis LtdIllustration(s): 10 Tables, black and white; 4 Line drawings, black and white; 4 Illustrations, black and whiteNumber of pages: 270Collection: Routledge Studies in MarketingPublication date: 2023Dimensions: 164 x 244 x 22Cover type: HardbackEditor(s): Marzanna K. (SGH Warsaw School of Economics, Poland) Witek-Hajduk

Preț:

1,045.99 ^RON

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Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd