With a dual zinc and arginine formula, this fluoride whitening toothpaste offers up to 24 hours of protection* This toothpaste protects against cavities, removes plaque, strengthens gums and repairs and strengthens enamel This fluoride toothpaste also reduces tartar, protects sensitive teeth, freshens breath and removes stains for a brighter, whiter smile Superior level of bacteria reduction on teeth, tongue, inside of cheeks and gums compared to regular fluoride toothpaste without antibacterial component after 4 weeks of continuous use, 2 times a day. Colgate Total Whitening toothpaste benefits from a unique formula that helps remove dental stains, for whiter teeth, while maintaining the health of the entire mouth. Thanks to zinc and arginine, two elements found in nature, the toothpaste provides superior protection for 12 hours* on the teeth, tongue, cheeks and gums. *compared to regular fluoride toothpaste after 4 weeks of continuous use Instructions for use: Brush effectively at least twice a day or as directed by your dentist. It is not recommended for children under the age of 7. Ingredients: Glycerin, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Arginine, Aroma, Zinc Oxide, Poloxamer 407, Xanthan Gum, Cellulose Gum, Zinc Citrate, Tetrasodium Pyrophosphate, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Phosphoric Acid, Mica, Sucralose, CI 74160, CI 77891 Warnings: Not to be used by children under 7 years of age.