Bright smile Fabulously fresh breath Unlock instant radiance and confidence with Colgate Max White Violet Serum. Designed to be used after brushing, this purple whitening booster has a dual-action formula for immediate color correction and long-lasting whitening results! Not only does the color-correcting technology instantly whiten using optical brighteners for a light-reflecting smile, but the formula is also formulated with micro-polishing minerals to remove surface stains and help whiten teeth. Backed by clinically proven technology, this purple serum corrects tooth color from the first use, giving you a bright smile you’ll want to show off. It’s the purple booster serum you need for a smile that lights up the room. In fact, 8 out of 10 people noticed an increase in teeth whitening. And, with a refreshing mint and citrus scent, it leaves you with fabulously fresh breath! Plus, it’s enamel-safe for everyday use. The new purple teeth whitening serum is super-simple to use. Brush your teeth with Colgate Max White Ultra toothpaste as usual, then apply a single pump of purple serum to your toothbrush and brush for two minutes before rinsing. Brush your way to a brighter smile with Colgates Purple Max White Serum. Warnings: Not to be used by children under 7 years of age. Mandatory information: ÖKO control bodies: null Ingredients: Glycerin, Aqua, Hydrated Silica, PEG-12, Aroma, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, Eugenol, Limonene, CI 17200, CI 42090. The ingredients mentioned in the online store may differ from those on the packaging. Instructions for use: Brush effectively at least twice a day or as directed by your dentist. Company address: Colgate-Palmolive (Romania) SRL Gara Herastrau Street No. 4C