Description Colgate Max White Purple Reveal Toothpaste Violet 75ml is a violet toothpaste inspired by the technology of violet shampoos. Its color-correcting optical effect technology allows you to reveal a whiter smile from the very first brushing. In addition to removing up to 100% of surface stains caused by food and drinks, it is also safe for enamel, ensuring safe everyday use. In addition, it contains fluoride to protect teeth from cavities, thus offering complete protection. Its dual-action formula helps remove surface stains while preventing future discoloration with a stain-resistant shield. Contains sodium fluoride (1450 ppm F).