Brands and Branding. Strategy to Build and Nurture Brands, Paperback - ***

Detalii:

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.Publisher: Taylor & Francis LtdAuthor(s): Suraj (School of Business, University at Albany (SUNY), USA) CommuriIllustration(s): 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and white; 84 Illustrations, black and whiteNumber of pages: 296Publication date: 2023Dimensions: 154 x 233 x 22Cover type: Paperback / softback

Preț:

266.82 ^RON

---

Alte detalii:

Vânzător: Elefant.ro
Brand: Taylor & Francis Ltd