Brand Global, Adapt Local. How to Build Brand Value Across Cultures, Paperback - Nataly Kelly

Detalii:

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.Publisher: Kogan Page LtdAuthor(s): Nataly KellyNumber of pages: 296Publication date: 2025Dimensions: 234 x 156 x 17Cover type: Paperback / softback

Preț:

216.99 ^RON

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Alte detalii:

Vânzător: Elefant.ro
Brand: Kogan Page Ltd