Sulfate-, paraben-, and silicone-free shampoo, formulated with natural active ingredients such as Aloe Vera, Chia Seed Oil, and Sacha Inchi that helps protect color while providing shine and protecting the skin. Daily brushing will help keep your furry friends black coat clean by removing dead hair, dust particles, and dirt from the coat. DIRECTIONS FOR USE 1. For regular use, at least once a month. 2. Apply enough product to cover the animals entire body. 3. Wet the coat with plenty of water and apply enough shampoo. Massage until it lathers. Leave on for a few minutes. Rinse thoroughly. Repeat if necessary.