Deftly and compassionately captures Bens] genius in all its entrepreneurial splendor...This tale will keep you entertained.--New York Times Book Review. A former CEO of Ben & Jerrys tells how two 60s holdovers built a single ice cream store into one of Americas hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with H agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insiders account of Ben & Jerrys ice cream empire.About the Author:Fred Chico Lager joined Ben & Jerrys in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerrys board of directors. He lives in Williston, Vermont.