vândut de libris.ro
In less than 15 years, Ben & Jerrys grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos. Deftly and compassionately captures [Bens] genius in all its entrepreneurial splendor...This tale will keep you entertained.--New York Times Book Review. A former CEO of Ben & Jerrys tells how two 60s holdovers built a single ice cream store into one of Americas hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insiders account of Ben & Jerrys ice cream empire.
Preț:
Vânzător: Libris.ro
Brand: Fred Lager
