BELIEVA® Shampoo for sensitive scalp Believa Natural Intensive Care Shampoo offers a thorough yet gentle cleansing for hair and scalp. It is specially formulated to alleviate the symptoms of atopic dermatitis and psoriasis. The active ingredient panthenol (provitamin B5) is known for its itch-relieving, anti-inflammatory, and wound-healing properties. It also supports skin cell regeneration and promotes faster recovery. Thanks to its gentle surfactants, this shampoo gently cleanses hair and sensitive scalps. It is carefully formulated to meet the needs of reddened and irritated scalps and helps to reduce these symptoms. Application Believa Natural Intensive Shampoo can be used daily, even on extremely sensitive and irritated scalps. Simply massage into wet hair, lather, and then rinse thoroughly.