Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin | 30ml Beauty of Joseon Glow Deep Serum is designed for those concerned about pigmentation and uneven skin tone. It contains 68% rice bran water and 2% alpha arbutin to help improve skin tone for a brighter, healthier-looking complexion. Suitable for: All Skin Types Features: Vegan, No Animal Testing, No Artificial Fragrance, No Essential Oils, No Paraben, No Sulfate, No Alcohol, No Silicone Rice bran water 68%: Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like todays toner and was called Beauty Water, for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.Alpha-Arbutin 2%: Alpha-arbutin works by inhibiting the activity of tyrosinase which limits the production of melanin in your skin. Furthermore, it is also known to have 10 times more effect than regular beta-arbutin.USE Apply 2-3 drops of serum to face. Gently pat to aid absorption