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nA bold and brave book. Philip Kotlern nA Red Sea moment in the history of marketing. Keith Reynold Jenningsn nA masterpiece. Charlene Lin nn nTHE AI BOTS ARE COMING. BUT YOU STILL OWN CRAZY.n nn nIn a world drowning in AI-generated noise, its time for a creative revolution. Human ingenuity will reclaim the spotlight ... with pure, unadulterated AUDACITY.n nn nAudacious is a battle cry for those who refuse to be ignored. In these pages, youll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.n nn nYoull learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Whether youre a battle-hardened marketer or a fearless startup, this ground-breaking exploration will galvanize you to push limits and create marketing that transforms your market presence. Find out why reviewers are calling this book essential and an instant classic.n nn nInside, youll find: n n- Jaw-dropping case studies from the worlds most innovative leaders. n- More than 100 actionable tips to infuse audacity into your marketing n- The astonishing economics of dull marketing n- Insights on everyday awe that transforms customers into advocates n- A bold new view of marketing measurement nJOIN THE REBELLION! n nn nMark Schaefer is a marketing strategy consultant to many of the worlds leading brands, an acclaimed keynote speaker, and a college educator. He is the bestselling author of Marketing Rebellion, KNOWN, and Belonging to the Brand among other titles.n
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Vânzător: Libris.ro
Brand: Mark Schaefer
