Architecting Enterprise. Managing Innovation, Technology, and Global Competitiveness, Hardback - Rajagopal

Detalii:

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.Publisher: Palgrave MacmillanAuthor(s): RajagopalIllustration(s): XXI, 318 p.Number of pages: 318Publication date: 2014Dimensions: 225 x 147 x 24Cover type: Hardback

Preț:

562.99 ^RON

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Vânzător: Elefant.ro
Brand: Palgrave Macmillan