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nYou started a business. But why? n nn nEntrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isnt that enough?n n nn nDerek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.n n nn nIn Anything You Want he shares 40 powerful lessons, in a book you can read in about an hour. Points include: n n- When you make a company, you make your utopia - your perfect world. n- Business is not about money. Its about making dreams come true for others and for yourself. n- Starting with no money is an advantage. You dont need money to start helping people. n- Your business plan is moot. You dont know what people really want until you launch. n- Dont pursue business just for your own gain. Only answer the calls for help. n- By focusing entirely on thrilling your customers - even at an occasional loss - you ultimately profit more, because of the loyalty and word-of-mouth marketing that comes only when you place your customers needs over your own. n nn nThe books most memorable stories are from his horrible mistakes, like why saving ten minutes cost him $3.3 million dollars, and how he was attacked by Steve Jobs.n n nn nAnything You Want was first published by Seth Godin in 2011, then by Penguin/Portfolio in 2015. This third edition for 2022 was improved with eight new chapters.n n nn nIts surprisingly humanist approach to business, focusing on generosity and happiness more than profits, has helped thousands of entrepreneurs to re-focus on what matters and find their own path to success.n
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Vânzător: Libris.ro
Brand: Derek Sivers
