Aloe+ Colors Color Hug Shampoo 300ml Shampoo for colored hair, SLS/SLES free, with Aloe Vera, wheat proteins and red grape extract. Gently cleanses, protects color and adds shine. Color Hug Shampoo is a mild, SLS/SLES-free shampoo specially designed for the care of color-treated and/or damaged hair. The advanced combination of gentle surfactants effectively cleanses without stripping the color, helping the shade to stay vibrant for longer. Aloe Vera and panthenol provide hydration and comfort to the scalp, while wheat proteins help improve hair elasticity and strength. Red grape extract acts as an antioxidant shield against external stressors (UV, pollution), reducing dullness and premature fading. In addition, conditioning polymers and smoothing agents facilitate detangling and reduce frizz, leaving hair soft, shiny and with natural movement after shampooing.Gentle cleansing: removes dirt and oil without dehydrating.Color protection: helps maintain intensity and shine.Hydration & care: Aloe Vera, panthenol and wheat proteins.Manageability: smoothing the hair surface and less frizz.Ideal after keratin: sulfate-free formula compatible with smoothing treatments. Instructions for Use Wet hair thoroughly and apply a small amount of shampoo. Gently massage into the scalp and lengths until a soft lather is created. Rinse thoroughly. Repeat if necessary. Ideal for frequent use. Ingredients AQUA, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, PEG-4 RAPESEEDAMIDE, PEG-120 METHYL GLUCOSE DIOLEATE, ALOE BARBADENSIS LEAF JUICE(*), SODIUM COCOAMPHOACETATE, LAURYL GLUCOSIDE, SODIUM METHYL COCOYL TAURATE, PANTHENOL, VITIS VINIFERA (GRAPE) SEED EXTRACT, PEG-60 ALMOND GLYCERIDES, HYDROLYZED WHEAT PROTEIN, POLYQUATERNIUM-7, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, HYDROLYZED WHEAT STARCH, HYDROLYZED KERATIN, PHYTANTRIOL, TOCOPHEROL, SACCHARIDE ISOMERATE, GLYCERIN, C12-13 ALKYL LACTATE, PEG-40 HYDROGENATED CASTOR OIL, DEHYDROACETIC ACID, BENZYL ALCOHOL, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, PARFUM, ALCOHOL, SODIUM CITRATE, DISODIUM EDTA, CITRIC ACID, HEXAMETHYLINDANOPYRAN, HEXYL CINNAMAL, LINALYL ACETATE, (*) Organically cultivated Frequently Asked Questions Is it suitable for use after keratin treatment? Yes. The sulfate-free formula without SLS/SLES is compatible with polishing treatments. Does it really protect the color? The mild cleansing base and antioxidants (red grape extract) help maintain shine/intensity. Is it suitable for daily washing? Yes, it is designed for frequent use without dehydrating the hair. What should I pair it with? With Color Hug Conditioner or with a conditioning mask for extra smoothing and protection.